What in the world is this thing called programmatic search?

Many people becoming confused when discussing programmatic buying and search.

Let me break it down for you.  

Programmtic advertising lets you become very selective when choosing exactly who you show your ad to.  Programmatic buying gives you the ability to refine targeting even more by allowing some poeple to see your ads, but not others.  

By using data to fuel the programmatics ecosystem, it will help marketers reach the right audience at the right time, with the right message.  By using data you can gather much better insights into your customers, your campaigns, and your audience.  

By automating dull and tedious tasks, you can save time and have people work on creative projects or other improvements to your marketing campaigns.  People still need to be able to link data and technology together, so there will still be plenty of roles for people to fill.  Programmatic is still heavily reliant on people.  

Programmatic advertising lets you get more for less.  Having the ability to identify and target audiences without using media as a proxy will help to reduce wasted ad impressions, and increase ROMI.