How to Grow Traffic From Organic Search
- Kyle Hegarty
- Mar 12, 2016
- 2 min read
Having trouble ranking on the first page of Google's SERP? (Search Engines Results Page) Do you want to rank higher so that your website will be visible to more people who are searching on Google? Here are some techniques that will help you rank higher and get more exposure if done correctly.
By using the Keyword Planner Tool inside of Google AdWords, which is free, you will be able to determine which keywords you should be focusing on for whatever good or service you are selling. The Keyword Planner inside of AdWords shows you search volumes of keywords that you may want to optimize your web page around. The Keyword Planner is an extremely powerful tool, which can give you an inside look on what keywords are being searched for the most, and when these keywords are searched for most.
Do you have a blog on your website? If not, get a blog right away! If you already have a blog up and running, here are some questions to ask yourself.
- How often are you creating new blog posts?
- Are the posts related to your business/company?
- Do your blog posts have enough content? ----> THIS IS HUGE!!!
The more content you have in your blog posts, the more people will have to read on your page, kinds obvious. With all of the content packed blog posts, this will hopefully keep people on your page longer. Also, let's not forget that the more content you have, the more content bots will have to crawl on your website. If the content that said bots are crawling is original and unique to your webpage, your quality score can improve. Improving your quality score will help you to outrank competitors for keywords you are targeting in your campaign.
Using images, memes, or videos to try to improve your CTR can go a long way. People like to like at visually appealing content. Instead of just having multiple paragraphs, one after another throughout out your whole blog. Thrown some pictures that relate to what you are talking about in there, or an interesting video, or an infographic, etc.
Another great way to improve your CTR is to adjust your meta description for each page on your website. Put a CTA in your meta description to give people a reason to actually click your link instead of someones else's.
Hope these tips help!
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