Optimize for Mobile = A MUST!

Kyle Hegarty
Mar 16, 2016
1 min read

Is your website mobile friendly? If not, this need to change very quickly.

Last year Google reported that for the first time ever mobile searches surpassed desktop searches. This is no surprise to anyone, but this may require a slight tweak in your digital marketing efforts.

By having a mobile friendly site, you can reduce your bounce rate. Who wants to pinch and zoom anymore? Giving visitors the cleanest. easiest way to view your webpage, the will probably stay on your site much longer, than if immediately they can't read anything because the text is too small.

With Google's new Hummingbird update, if your site isn't optimized for mobile, you will be penalized. This can lead to other sites outranking your site, just because your site isn't optimized for mobile.

Below is an infographic from Search Metrics that can help improve your mobile search campaigns.